My Interview on the Nonprofit Ally Podcast
I was recently interviewed by Steve Vick on the Nonprofit Ally podcast. Check out the interview below.
Being able to effectively use email to market your nonprofit is becoming increasingly important.
Obviously this starts with a plan and a goal. It could be as simple as getting people to an upcoming event. Or more involved, like getting people to donate to your nonprofit. In most cases, you will need to set up some type of email campaign.
What’s a Campaign?
A campaign is a series of emails that get sent in accordance with a timeline. For instance, you can send a series of four emails, to potential donors, that shares stories on how your nonprofit helps the community. Then, send a fifth email asking them to help support your cause.
OK, that was overly simplistic, but I think you get the picture.
What you Need?
You need an email campaign service like Constant Contact or ActiveCampaign. Or you can automate the process by subscribing to Mr. Leads Concierge, which gives you unlimited done for you email campaigns for one low price.
So, sit back and enjoy the podcast. And then get ready to start your email campaign.
Books mentioned on the show: