Frequently Asked Questions About Search Engine Optimization (SEO)

What is SEO?

SEO, or Search Engine Optimization is the process of getting your website ranked higher in Google and Bing so you can make more sales.

What is Search Engine Optimization?

Search Engine Optimization is the same thing as SEO (see above)

What is Google SEO?

Google SEO refers to trying to get a website ranked higher in Google (as opposed to Bing or another search engine). While the techniques used are similar, there are some differences in how the various search engines rank websites.

What is an SEO Executive?

An SEO Executive is a term that is sometimes used to refer to someone who works on ranking websites.

Is SEO sneaky?

Absolutely not! when done correctly. SEO is not sneaky and can provide more value for the visitor.

What’s the difference between white hat and black hat SEO?

Black hat SEO is a sneaky way to circumvent Google’s rules for improving a website ranking. White hat SEO can take longer in the short run, but can also help you sustain rankings in the long run.

I already pay for advertising. Why should I do SEO to my website?

A site that has good SEO can get a higher quality score in Google Adwords, which can actually make the advertising less expensive. It’s not either or…you should be doing both together as part of a comprehensive marketing plan.

What are some common mistakes when hiring an SEO company?

You should be asking whatever SEO company you hire about what results they can achieve for you and the plan of action to achieve it. Ask for their philosophies. If they try to confuse you with jargon, run. Also, many shady SEO companies will make sky high promises they know they can’t keep. Remember, SEO is a process that can take months to implement. Secondly, you need an understanding of what keywords are good for your business and how competitive it is to rank for those keywords. A good SEO company can provide you with the reporting that can help you find those keywords.

Why are analytics important in SEO?

You can’t know where you are going until you know where you have been. A good SEO company can help you understand your analytics reports to see how you are getting traffic now and how it can be improved.

How much does it cost to do SEO on my website?

It varies a lot based on what type of site you have, what needs to be done and the competition level in the market.

Will SEO die?

True SEO is about creating value for your visitor. Google will reward you accordingly, at some point in the future. This aspect of marketing will not die anytime soon.

What’s the difference between SEO and SMO?

SEO, or search engine optimization is the process to get traffic from Google and Bing. SMO refers to the process of attracting traffic from social media channels. They are both important, but different things you need to have an effective online presence.

What is off page SEO?

Off page SEO is the process of getting links to your website, from articles, blogs, social media, etc.

What is on page SEO?

On page SEO is the process of designing the website in a manner that maximizes its effectiveness with Google and Bing

How does page speed affect the SEO of my website?

Page speed is a major factor in SEO and Google has mentioned this on several occasions. The best way to get better page speed is to pay more for quality hosting. We use and recommend A2 Hosting for our hosting needs.

Why should I hire an SEO company instead of just doing it myself?

While you can certainly learn it yourself, SEO is a field that’s constantly changing. If you do it incorrectly, you could not only lose rankings, but you could also get your site banned. Do you really want to take that kind of risk with your website. Remember, time is money!