The Formula To Double Your Sales – Mr. Leads, Unlimited Done For You Email Marketing Campaigns

The Formula To Double Your Sales

This blog series is a summary of the Double Your Sales video series by Ryan Deiss. This post is a summary of video #1: The Formula. You can watch the original video in its entirety for free by clicking here.

Note: In the series, Ryan mentions Infusionsoft as the tool of choice to execute this plan. While Infusionsoft is a great product, this entire system also can be done in Active Campaign for a much lower price and easier setup process.

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Lesson #1: The Formula


The formula to double your sales is:

L X C X M X F = GP

This stands for: Leads x Customers x Margin X Frequency = Growth Potential

This is where it gets interesting….all things being equal, if you double one item on the list you double the growth potential!

This becomes exponential….if you are able to double all 4 items on the list…you have multiplied your sales by 16x!

You may be skeptical that you can actually pull this off. But stick around through this entire blog series and you will soon discover that yes, it IS possible!

Remember this rule:


How is this possible? Because if you have a good follow up system in place, you can spend more in advertising to get the customer into your marketing system.

It may seem unrealistic, but even if you fall short on part of the system, just get a little more in each part can easily result in doubling your overall sales. Stay tuned to the rest of this blog series to learn how to do this.

Next Steps

  1. Go to the Marketing Vault and download Customer Value Optimization Process Map
  2. Read this article: “Customer Value Optimization: How to Build an Unstoppable Business”
  3. Order Invisible Selling Machine by Ryan Deiss
  4. Order DotComSecrets by Russell Brunson

Ready to move on? Go to lesson #2, Perfect Product Positioning.

Need help getting started? Have questions? Click here to schedule a consultation